Digital Price List
This Price List is current as of 2008 and is subject to change at any time.
Service |
Price/Image |
Minimum/Maximum |
| Image Capture, Standard |
$1/image or $65/hour |
$65 Minimum |
| Proof Sheets 8.5 x 11 |
$1/Picture (100px x 75px) |
$25 Minimum |
| Photo CD/DVD (Low Res for emailing) |
$150 |
100 pics/disc Maximum |
| Master File, High-Res |
$50/Image |
$50 Minimum |
| Retouching |
$65/hr |
$65 Minimum |
Raw Files:
Raw files are the proprietary files created by the digital camera/photographer. We rarely deliver Raw files to a client. You must specify the desire to own the Raw fils prior to any work being done by the photographer.
JPEG Files:
These files are created during transfer. Unlike Raw files, they are a universal format that cannot be damaged upon opening.
Batch-Converted Files:
These files are shot raw, and converted in a batch in image editing software. They do not require special knowledge to open correctly; However, they will typically require sharpening, dusting and minor retouching.
Why Shoot Digital?
The reason that digital photography has taken off recently is NOT because it is cheaper to produce. Rather, digital photography is being adopted by the marketplace because it provides significant value to the buyer.
What kind of value? We Get more Done: Digital Capture has greatly increased our productivity during the shoot.
Immediate Feedback: Because the image can be viewed right away, everyone can walk away from the shoot knowingthat it has been successful.
Easy Editing : I can make the shoot available for viewing over the Internet quickly.
Shortened Project Delivery Times : Digital Capture consolidates the production of images. The Digital Photographer is able to provide a product ready to be dropped into a document, and sent to a printer for final settings and output, and in many cases, the entire delivery of images can be done electronically. Rush charges may apply.
Reduced Liability:
Clients frequently accept large potential liabilities when they take responsibility for original film. The liability for loss or damage of the image is no longer a consideration with digital capture and delivery.
Why Does Digital Cost More than Film?
Digital Photography has brought a whole new set of opportunities to the world of publication photography, but it has not come cheap. A digital-savvy film photographer will spend at least $10,000 to convert to digital capture. If you're not already in a digital workflow, count on $20,000. Much of that investment will have fully depreciated and need to be replaced within 18 months.
Additionally, the investment in education and retooling of workflow takes thousands of hours per year. Photographers need to become adept at using new software, implementing color management, and maintaining digital archives, among other disciplines.
Fees:
All photographic assignments have a Fee component and an Expense component. The Fees cover the costs of my business for overhead, equipment, training and profit. Although many people still use the term Day Rate, few Professional Photographers have a standard day rate. We have found the most fair model to be one that charges according to specific job. Please email me for Fees associated with a particular project.
The Expenses are the incremental costs associated with a particular job, such as Freelance Assistant, props, travel and processing and other production charges.
Listed below are some of the Production Charges associated with Digital Capture and Delivery.
Production Charges:
Image Capture:
20 Images / $20 ($65 minimum per job)
Think of the image capture fee as similar to traditional film charges. (Compare to my normal charges of $40/roll of 36). Image Capture expenses include the cost of the equipment and labor to shoot, transfer, batch convert, evaluate, save, and archive digital files. This cost does not get applied to images that are deleted in camera.
Delivery can be made by the methods outlined below. In most cases, the most efficient method will be posting a web gallery of the images. In some cases, it will be most efficient for images to be delivered by sending a CD/DVD. For single images - or just a few images - email of JPEGs or FTP might work best. None of the delivery charges outlined below include mailing, Fed-Ex, or messenger charges.
Photographer Selects are those images that are determined by the Photographer to be the best suited to the needs of the project. Please specify if you would like all images from the shoot to be included in the delivery, or only the Photographer Selects.
Web (or CD/DVD) Photo Gallery
Click to see a Web Photo Gallery has a thumbnail page linking to a larger image. These galleries can be accessed over the Internet. Please note that the images in these galleries are not color-corrected.
The standard fees includes keeping the gallery on the server for two weeks. The time can be extended to one month for an additional $2 per 20 images. The fee to reload the gallery back on the server after it has been removed is $5/20 images for one week and $6/20 images for one month.
Proof Sheets are available in 20, 12, and 4 images per sheet
CD-ROM, Raw Images
If you are not an experienced photoshop user, then Raw File Delivery is probably not for you. If you have questions about this, then please email us.)
The Image Files can be delivered on CD as JPEG files. Please note that these files have had minimal or no color-correction or sharpening, and may need to be adjusted significantly to obtain a color-corrected file.
Master File from High-res Capture
$50/Image (minimum)
Retouching:
$65/hr
Any retouching that is needed beyond basic color correction will be billed on an hourly basis. An estimate will be provided before work has begun.
Archiving:
Every effort will be made to archive the images indefinitely. Central Coast Pictures makes no warranty about the nature of its archive past the date of first delivery of final images. Clients should treat the delivered files carefully, and keep a safe copy.
*Digital Capture simply means shot with a digital camera.
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